This week's category of the week is Skinny.
Discover how the range started, the sports supplements within the category, and how they can help you achieve your health and fitness goals.
When we developed the Skinny range in 2006, the basis was to create a range of products that would be offer consumers healthier choices and have functional benefits.
The first product to be launched was Skinny Water, which was in response to high calorie, high sugar vitamin waters, that were launched around the same time. We felt that many vitamin waters gave the impression of being “healthy” when in fact, many many of them contained over 30g of sugar.
Skinny Water making its TV debut 7 years ago! Oh how time flies... Shop the entire range: goo.gl/V9dPY1 #MakeItHappen #SkinnyWater
Posted by Bio Synergy on Monday, 19 October 2015
With Skinny Water, we wanted a name that conveyed health and wellbeing. We felt that as many people were familiar with ordering skinny lattes (healthier, skimmed milk, low-fat lattes) and this name was a great fit for vitamin drinks that are actually healthy and contain zero sugar. Skinny Water contains zero sugar, zero calories with each variant fortified with micronutrients including chromium, Vitamin C, Zinc and Vitamin B vitamins.
To this day, Skinny Water proves to be one of our most popular products internationally.
Following on from the success of Skinny Water, we turned our attention to developing a “diet” protein powder and meal replacement and created two low fat, low sugar skinny protein products. Both supplements are ideal for those who are looking to manage their weight effectively and perform their best.